THE PROBLEM: You don’t have a clear strategy.
Without a clear strategy, your roadmap is just a list of activities that may or may not take place, but there is no real purpose, making it difficult to decide between initiatives, ideas, or whether to keep or cut running projects.
THE SOLUTION: Engage with your strategy.
Before you think about which initiatives to run, projects to cut, or ideas to implement, you need to set a strategy for the organization. This allows the roadmap to function as a link between strategy and execution.
When your strategy is in place, you can use the roadmap to identify which activities, resources, and results you need in order to achieve the strategy. For each initiative, you can ask if this supports the strategy. Or does it support a project that is important for our strategy? That creates the foundation for a roadmap that actually gets you where you want to go.